Demonstration · sample campaign
Fenn
Wine & Kitchen · opening

The Fenn Launch

The whole opening in one place. The proposition, the runway to the doors, the words that go out, and the brand it all holds to. Tap through, and sign it off at the foot.

Doors open
Fri 12 Sep
Soft open the Wednesday before
Founding tables
40
Booked before the public knows
Week-four goal
60
Covers a night, Thu to Sat
The campaign For your sign-off
The proposition
What opening night does
One page: what Fenn is, the founding-table offer, and what a full opening month sets up for the year.
Open →
The runway
Six weeks to the doors
Week by week from today to opening night. Every move in order, nothing sent before the room is ready for it.
Open →
The words
The pre-open email sequence
Four emails from reveal to doors-open, written to fill the founding tables before a cent goes on ads.
Open →
The brand
The one-page brand sheet
Palette, type and the voice every tile and email holds to, so the launch looks like one hand made it.
Open →
Sign it off
Read through, then tell me it's a yes, or the one thing to change. It comes straight back to me.
Sent. I've got it.
How this works. This is the approval pack, one link that holds the whole launch so you sign it off in one sitting rather than across a dozen files. Add it to your Home Screen to keep it close through the run-up. Sample figures throughout, this is a demonstration build.
The Fenn Launch · a Vital Culture launch pack · demonstration build