Fenn
The runway · for the owner
Six weeks to the doors.
Counted back from opening night. Each week does one job, and nothing goes public before the founding room is set behind it.
Week 6 · from today
Set the room, quietly
Nothing public yet. This week is the list and the assets.
- Founding list confirmed, forty names
- Brand sheet signed off, so every asset holds
- Opening photography booked for the empty room
Week 5
The reveal
The first public sign that something is coming, with no name on the door yet.
- Reveal email to the founding list
- First teaser tile, the room half-built, no date
- Local press note out to two writers who matter
Week 4
The invitation
The founding tables open to the list only. This is the week the first forty book.
- Founding-table invitation email
- Booking link live for the list, not the public
- Owner rings the ten names that matter most
Week 3
The public opening
The public meets Fenn, with the room already half-booked underneath.
- Public announce, the name and the date
- The menu tiles begin, one dish at a time
- General bookings open
Week 2
The build
Demand up, room filling, the story told through the food and the people.
- Countdown email to the full list
- The team and the wine list, in their own words
- Soft-open sittings confirmed for the trades and the list
Week 1 · doors
Open
Soft open Wednesday, doors Friday. The founding tables carry night one, the public fills the rest.
- Doors-open email, the morning of
- Owner pours the first glass on every founding table
- First-week rebooking gesture set, so October is not empty